Post by account_disabled on Mar 10, 2024 3:55:59 GMT
When was the last time you bought something without researching first?
In today'**CENSORED** digital age, you don't have to look far to find the information you are looking for.
Whether it'**CENSORED** a review on Amazon , a blog post, or a promotional video on YouTube , there are endless ways to find out if your money will be spent on a product or service.
A lot of consumers are doing that kind of research.
According to research by the US E-Commerce Foundation, 88% of consumers research their online purchases before making them online or in-store, and another study by MarketingProfs found that 85% of Customers read customer reviews before making a purchase.
As a business owner, you may feel vulnerable knowing that negative reviews could arise from your customers.
But if you think about it another way, satisfied customers can work in your company'**CENSORED** favor.
Here are five ways you can use your customers in your marketing strategy:
Leverage customer reviews
Let'**CENSORED** start with the most obvious: it'**CENSORED** important that your eCommerce platform or website has a space for your customers to write reviews.
Not only does it make your customers feel heard, whether they are satisfied or not, it involves a positive review as an immediate marketing action.
You can also follow up Ecuador Mobile Number List with a customer if they leave a positive review to expand their experience for other marketing tools.
And if they left a bad review, you can get in touch to make things right immediately, as well as respond publicly to negative reviews so other customers can see that you take issues seriously and provide reliable service.
According to a Nielsen study, two-thirds of customers trust consumer reviews posted online.
Get referrals
“Word of mouth” referrals are the original social networks. When you buy a product or try a new restaurant, you probably tell a couple of friends who then tell two more friends.
That chain continues.
“Word of mouth” can be considered a consumer-to-consumer brand conversation that occurs online or offline.
The study cited in the previous point showed that word of mouth has a more immediate impact than other traditional media.
About 90% of online word-of-mouth interactions had an impact in the first two weeks, while 73% of offline word-of-mouth conversations had an impact in the same period.
Therefore, even in the digital age, you can't neglect what people are saying about your company outside of the web.
5 ways to convert your customers into your marketing campaign
5 ways to convert your customers into your marketing campaign
Engage with customers on social media
When customers are happy (or not) with your product or service, they will typically post about it on social media.
There are several platforms where customers can participate and their positive feedback can be used for your marketing efforts.
A simple retweet, repost of an Instagram story or a mention on Facebook will make a customer happy and reinforce your brand image on a public platform.
It'**CENSORED** also important to be open and honest on your social media accounts.
If something goes wrong or you need to inform your customers, it'**CENSORED** a great place for an immediate update.
Create success stories.
When you find an interesting customer who has had a great experience with your product or service, leverage your relationship with them and turn it into a success story.
Not only do success stories work for great content marketing and SEO tools, they can also be used by your sales team to help close a deal or demonstrate how a similar company used your product or service.
In today'**CENSORED** digital age, you don't have to look far to find the information you are looking for.
Whether it'**CENSORED** a review on Amazon , a blog post, or a promotional video on YouTube , there are endless ways to find out if your money will be spent on a product or service.
A lot of consumers are doing that kind of research.
According to research by the US E-Commerce Foundation, 88% of consumers research their online purchases before making them online or in-store, and another study by MarketingProfs found that 85% of Customers read customer reviews before making a purchase.
As a business owner, you may feel vulnerable knowing that negative reviews could arise from your customers.
But if you think about it another way, satisfied customers can work in your company'**CENSORED** favor.
Here are five ways you can use your customers in your marketing strategy:
Leverage customer reviews
Let'**CENSORED** start with the most obvious: it'**CENSORED** important that your eCommerce platform or website has a space for your customers to write reviews.
Not only does it make your customers feel heard, whether they are satisfied or not, it involves a positive review as an immediate marketing action.
You can also follow up Ecuador Mobile Number List with a customer if they leave a positive review to expand their experience for other marketing tools.
And if they left a bad review, you can get in touch to make things right immediately, as well as respond publicly to negative reviews so other customers can see that you take issues seriously and provide reliable service.
According to a Nielsen study, two-thirds of customers trust consumer reviews posted online.
Get referrals
“Word of mouth” referrals are the original social networks. When you buy a product or try a new restaurant, you probably tell a couple of friends who then tell two more friends.
That chain continues.
“Word of mouth” can be considered a consumer-to-consumer brand conversation that occurs online or offline.
The study cited in the previous point showed that word of mouth has a more immediate impact than other traditional media.
About 90% of online word-of-mouth interactions had an impact in the first two weeks, while 73% of offline word-of-mouth conversations had an impact in the same period.
Therefore, even in the digital age, you can't neglect what people are saying about your company outside of the web.
5 ways to convert your customers into your marketing campaign
5 ways to convert your customers into your marketing campaign
Engage with customers on social media
When customers are happy (or not) with your product or service, they will typically post about it on social media.
There are several platforms where customers can participate and their positive feedback can be used for your marketing efforts.
A simple retweet, repost of an Instagram story or a mention on Facebook will make a customer happy and reinforce your brand image on a public platform.
It'**CENSORED** also important to be open and honest on your social media accounts.
If something goes wrong or you need to inform your customers, it'**CENSORED** a great place for an immediate update.
Create success stories.
When you find an interesting customer who has had a great experience with your product or service, leverage your relationship with them and turn it into a success story.
Not only do success stories work for great content marketing and SEO tools, they can also be used by your sales team to help close a deal or demonstrate how a similar company used your product or service.